Instructor Certification for
“The Orderly Conversation”

The DIY solution for consultants and enterprise L&D

Turpin Communication conducts certification programs for professional trainers to train their employees (or clients) on our methodologies and the concepts explored in The Orderly Conversation. This presentation skills train-the-trainer program is a good solution if you’re looking for scalable, cost-effective ways to bring the business benefits of more effective communication to your enterprise (or clients).

Offered for both live instructor-led workshops and virtual delivery.

Instructor Certification for “The Orderly Conversation”

The DIY solution for consultants and enterprise L&D

The Certification Process

Step 1: Read The Orderly Conversation and study the primary concepts introduced in the book.

Digging into the concepts will give you a good sense for whether our methodology is a good fit for you.

Step 2: Send us a video of you in action in the training room.

The quality of the video isn’t important, but the quality of how your conduct yourself in front of a room of adult learners is. Once we receive your video we’ll set up an interview so that we can get to know one another.

Step 3: Attend “Mastering Your Presentations,” a 2-Day Public Workshop in Chicago.

Participating in a workshop serves several purposes. First, it will allow you to experience the program as a learner. You’ll also be able to observe how experienced facilitators present the material, manage the video-review process, and create a safe environment for the participants. You’ll also hone your own presentation skills along the way.

Step 4: Attend a 3-Day Train-the-Trainer certification session led by the authors.

During this intensive (and perhaps one-on-one) training you will learn the skills, techniques, and methodologies behind Turpin’s success in the training room. Throughout the certification process, you will learn, practice, and refine:

  • How to expertly present the theory underlying The Orderly Conversation and its supporting concepts
  • How to model Turpin facilitation techniques
  • Teaching tips to manage all aspects of the workshop
  • How to deliver feedback to presenters using Turpin’s SORT Coaching Model (Self-assessment, Observation, Recommendation, Tied back to goal)
  • How to facilitate group feedback
  • How to listen and respond to your audience in a way that encourages participation and class engagement
  • How to handle participants’ questions, concerns, and pushback
  • How clients have tailored the workshop objectives to meet the unique needs of their participants

You’ll also learn to manage class logistics such as

  • Using an LMS to enhance learning and provide pre-work and post-workshop skill reinforcement
  • Type of camera to use and how to use it
  • How to adjust the session for big groups or trimming the training down to one day

Upon successful completion of the Train-the-Trainer, you will be certified to lead a workshop called The Orderly Conversation: Presentation Skills to Move Business Forward. In addition, you will receive

  • Step-by-step facilitation guide
  • Trainer deck with embedded instructional videos
  • Guide for answering learner FAQs
  • Recommendations for follow-up skill reinforcement activities
  • Access to digital versions of all facilitator materials
  • Access to Turpin coaches for when you need advice
  • Sales copy
  • Marketing copy and logos to use in internal marketing

Recertification is required every three years.

Step 5: Schedule and conduct your workshops.

As a Certified Orderly Conversation trainer, you are required to purchase a Course Materials Packet for each person attending your training. Each packet includes everything attendees will need for the workshop including

  • Participant Guide
  • Framing Strategy Worksheet
  • A copy of The Orderly Conversation: Business Presentations Redefined
  • A copy of The Orderly Conversation: A Field Guide
  • Course evaluation
  • Certificate of completion

Get a Complimentary Assessment

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Contact us for scheduling information.


  • Public Workshop: $1,600
  • Train-the-Trainer Certification session: $3,000
  • Course Materials Packet for each attendee: Price per packet is $299 ($149 for non-profits).
  • If you opt in to using eCoach (LMS) for pre-work and post-workshop follow-up, it’s $299 per workshop.

Virtual Certification:

The process for getting certified to lead virtual sessions is similar to the live face-to-face version as described on this page. It includes reading The Virtual Orderly Conversation and attending three 3-hour virtual sessions. The virtual workshop you’ll be certified to lead is titled “Virtually Speaking: Communication Skills for the Online World.” Fees vary depending on several factors.

Instructor Certification Programs | Turpin Communication


A: Yes, if they meet our expectations.

A: Yes. Contact us for more information.

A: Yes. We recommend getting the live instructor-led certification first, then add the virtual version. There are situations that call for only getting the virtual certification, though. We will work with everyone on a case-by-case basis.

A: Yes. It might make more sense for us to come to you than for your team to come to Chicago. Let’s talk about the possibilities and come up with a good solution.

A: After being certified, you will be assigned a Turpin mentor whom you may call upon at any time. We also conduct quarterly virtual meetings for all of our certified trainers. This is a forum for obtaining updates, asking questions, sharing best practices, asking for help, and so on.

A: You. If you leave your current company, your certification goes with you.

A: As long as you want it to. Recertification is required every three years.

A: Yes. We provide guidance for this during the certification process. If you need additional help, just let us know.

A: You’re not alone. A lot of people train these skills. What sets Turpin Communication and The Orderly Conversation apart is our unique methodology and focus on the practicalities of business communication. We will encourage you to leave conventional, rule-based methodologies behind and replace them with techniques more appropriate for the way business is conducted.