Storytelling for Business Results

Essentials for weaving compelling stories into presentations

Business presentations can be boring and uninspiring, but they don’t have to be. Weaving memorable stories into presentations has been shown to improve engagement and retention and make the presenter more relatable, authentic, and trustworthy. While storytelling may not come naturally to some, Turpin makes it easy.

This workshop gives participants the skills and tools needed to naturally and effortlessly weave relevant stories into their business presentations, whether off-the-cuff or planned. The results are highly engaging presentations that resonate with audiences.

All Turpin Workshops are highly customized to your organization's and employees' specific goals
and challenges and can be delivered on-site or virtually.

Experience Level

Low to High


Duration: 2+ days
Maximum Enrollment: 8
Number of Instructors: 2
Location: Client Site & Virtual Classroom

Degree of Coaching

High: personal coaching occurs both in the classroom and in private video review after every in-class exercise

Intended For

Individual contributors and managers who deliver internal and external presentations

Storytelling for Business Results

Essentials for weaving compelling stories into presentations

Throughout the class, participants will apply the principles of The Orderly Conversation® to their presentations and stories. Each presenter’s audience may vary – from small or large in-person groups to remote or hybrid environments.

Successful participants will learn to

  • Weave stories into the conversation taking place during their presentations
  • Engage listeners in a fruitful conversation
  • Communicate effectively face-to-face, virtually, and in hybrid situations
  • Frame presentations to set context and provide a reason for others to participate
  • Manage nervousness and gain self-awareness
  • Be clear, concise, direct, and compelling
  • Be appropriately persuasive
  • Create effective visual aids to support key messages
  • Use projected, hand-held, or hard copy visuals effectively, whether face-to-face or virtual, seated or standing
  • Use virtual tools, including video, for maximum engagement
  • Think on their feet
  • Facilitate fruitful interactions with others
  • Nurture relationships with others through effective and efficient communication

Attendees receive a copy of The Orderly Conversation: Business Presentations Redefined

“I have to frankly tell you that I went into this two-day training with a bit of skepticism based on prior experiences with presentation trainings. Much to my delight, I found your training to be fun and incredibly informative. I thoroughly enjoyed the two days and feel as though I walked away with some great new skills. While sometimes it is difficult for us to justify setting everything else aside for two full days in order to participate in something like this … Our time was very well spent.” Bonnie C., Vituity

Additional Post-Workshop Skill-Reinforcement Options

In addition to the skill-reinforcement resources included in eCoach, consider these options:

Manager Support Program: Managers play a critical role in helping employees apply what they learn in class to the situations they face outside of it. To help managers support the learning, and when appropriate to do so, we provide guidance for setting expectations prior to the workshop and for providing support after.

Dress Rehearsal Coaching: To help workshop participants succeed, especially when the stakes are high, consider adding post-workshop coaching. These sessions (usually conducted virtually and treated like a dress rehearsal) are an excellent way to prepare for the next big presentation. Individuals always work with one of the instructors from their workshop to ensure continuity and mutual trust. Additional fees apply.

Communication Training Yields Business Results

We believe that business communication training must focus on business results: making work easier, employees more successful, workplaces more cooperative, and goals more attainable.

Getting Business Done and Growing Leadership Capability: Everything we do is designed to help people get business done and grow their capabilities. While a particular workshop may focus on a specific business goal—closing a deal, making a decision, learning something new, or gaining alignment—every workshop is designed to help the participants be more comfortable, effective, and confident communicators. When employees communicate more effectively, leadership capability increases and careers advance. This brings positive results to your team and company.

Private Video Review: Capturing learners on video as they work on their real-life content, which is followed by private video playback, is an essential element of this training. It helps workshop participants understand their natural strengths (and weaknesses). As they grow their self-awareness, they can apply what they learn in class to the variety of situations they face outside of it.

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