Webinars that Work

Demonstrating thought leadership in the virtual world

Webinars are a great way for your organization to be seen as a thought leader and shine a spotlight on your brand. If done properly, webinar participants can be a great source of business leads or referrals. However, there’s one major issue – you only have one shot at getting it right. Technical issues, text-heavy slides, monotone delivery, and the appearance of reading slides are just a few issues that can make your presenters and brand appear unprofessional.

Webinars that Work helps webinar presenters quickly understand the audience and adapt their presentations on the fly to meet their specific needs. We instruct on the proper use of visuals, technology, and storytelling to engage participants and introduce techniques to ease the jitters so presenters appear confident and professional.

All Turpin Workshops are highly customized to your organization's and employees' specific goals
and challenges and can be delivered on-site or virtually.

Experience Level

Medium to High


Duration: 5 sessions
Maximum Enrollment: 6
Number of Instructors: 2
Location: Client’s virtual platform

Degree of Coaching

High: Coaching occurs in the main classroom, private video-review coaching takes place in a virtual breakout room and follows most in-class exercises

Intended For

High-potential presenters and emerging thought leaders needing help transitioning to the virtual environment

Webinars that Work

Demonstrating thought leadership in the virtual world

Throughout this series of virtual sessions and on-demand modules, participants apply the principles of The Orderly Conversation® to their own real-life webinars.

Participants will learn to

    • Demonstrate thought leadership
    • Be appropriately energetic and persuasive without a heavy-handed sales approach
    • Grasp quickly who is attending and modify their presentations on the fly in order to meet the needs of each specific group
    • Create (or modify existing) visual aids to support key messages
    • Manage nervousness and gain self-awareness
    • Engage attendees in a comfortable, flexible conversation while being clear, concise, and interesting
    • Deliver visuals effectively and manage listener focus
    • Weave in stories to enhance engagement
    • Think on their feet and facilitate fruitful interactions with attendees
    • Use virtual tools, including video, for maximum engagement
    • Lean on a host to manage technology on the back end

Additional Post-Workshop Skill-Reinforcement Options

In addition to the skill-reinforcement resources included in eCoach, consider this option:

Manager Support Program: Managers play a critical role in helping employees apply what they learn in class to the situations they face outside of it. To help managers support the learning, and when appropriate to do so, we provide guidance for setting expectations prior to the workshop and for providing support after.

Communication Training Yields Business Results

We believe that business communication training must focus on business results: making work easier, employees more successful, workplaces more cooperative, and goals more attainable.

Getting Business Done and Growing Leadership Capability: Everything we do is designed to help people get business done and grow their capabilities. While a particular workshop may focus on a specific business goal—closing a deal, making a decision, learning something new, or gaining alignment—every workshop is designed to help the participants be more comfortable, effective, and confident communicators. When employees communicate more effectively, leadership capability increases and careers advance. This brings positive results to your team and company.

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