Mastering Product Demos

Presentation skills to showcase your product or software

A B2B product demo can make or break a deal. Successful presenters need to be poised and confidently answer buyers' tough questions in real time while aligning your product's value and benefits with the needs and specific challenges buyers are trying to solve.

Mastering Product Demos helps participants better understand their audience and focus their demos more effectively and persuasively on the buyer's needs. This reduces or eliminates feature regurgitation, overly detailed or technical explanations, and confusing topic changes. The result is less friction in the buying process and more product sales.

All Turpin Workshops are highly customized to your organization's and employees' specific goals
and challenges and can be delivered on-site or virtually.

Experience Level

Low to High


Duration: 2+ days
Maximum Enrollment: 8
Number of Instructors: 2
Location: Client Site & Virtual Classroom

Degree of Coaching

High: personal coaching occurs both in the classroom and in private video review after every in-class exercise

Intended For

Sales, marketing, or customer support teams who deliver product or software demos

Mastering Product Demos

Presentation skills to showcase your product or software

Throughout the class, participants apply the principles of The Orderly Conversation® to their own real-life product demos. Each presenter’s audience may vary – from small or large in-person groups to remote or hybrid environments.

Successful participants in this workshop will learn to

  • Frame their demos to provide context and a reason for others to watch and learn
  • Use demos to showcase the product or software while addressing customer needs and objections in real-time
  • Engage customers in a comfortable, flexible conversation
  • Communicate effectively face-to-face, virtually, and in hybrid situations
  • Be clear and concise
  • Manage nervousness and gain self-awareness
  • Listen well
  • Remain nimble and think on their feet
  • Weave customer stories into the conversation when appropriate
  • Use projected, hand-held, or hard copy visuals effectively, whether face-to-face or virtual, seated or standing (even when using a canned deck)
  • Use virtual tools, including video, for maximum engagement
  • Get the business of the presentation done effectively and efficiently

Attendees receive a copy of The Orderly Conversation: Business Presentations Redefined

“I did not have high expectations for this class, but it has been one of the best classes I have had. I learned more in 16 hours than from an entire semester of speech class in college.” Patrick B., Account Engineer, Affiliated FM

Additional Post-Workshop Skill-Reinforcement Options

In addition to the skill-reinforcement resources included in eCoach, consider these options:

Manager Support Program: Managers play a critical role in helping employees apply what they learn in class to the situations they face outside of it. To help managers support the learning, and when appropriate to do so, we provide guidance for setting expectations prior to the workshop and for providing support after.

Dress Rehearsal Coaching: To help workshop participants succeed, especially when the stakes are high, consider adding post-workshop coaching. These sessions (usually conducted virtually and treated like a dress rehearsal) are an excellent way to prepare for the next big presentation. Individuals always work with one of the instructors from their workshop to ensure continuity and mutual trust. Additional fees apply.

Communication Training Yields Business Results

We believe that business communication training must focus on business results: making work easier, employees more successful, workplaces more cooperative, and goals more attainable.

Getting Business Done and Growing Leadership Capability: Everything we do is designed to help people get business done and grow their capabilities. While a particular workshop may focus on a specific business goal—closing a deal, making a decision, learning something new, or gaining alignment—every workshop is designed to help the participants be more comfortable, effective, and confident communicators. When employees communicate more effectively, leadership capability increases, and careers advance. This brings positive results to your team and company.

Private Coaching and Video Review: Capturing learners on video as they work on their real-life content, which is followed by private video playback and coaching, is an essential element of this training. It helps workshop participants understand their natural strengths (and weaknesses). As they grow their self-awareness, they can apply what they learn in class to the variety of situations they face outside of it.

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