Technical Presentations for Non-Technical Audiences

Presenting data for maximum impact

Often, people in technical roles have to present information to a non-technical audience. While some do this well, the vast majority struggle because they don’t understand what their audience wants from them. So, they present everything, using technical
terms that fly over participants’ heads, and bounce from topic-to-topic, blissfully unaware that they’ve lost their
audience somewhere around “hello.”

Technical Presentations for Non-Technical Audiences puts an end to long, rambling, highly-technical presentations. We help technical people understand that there’s a difference between the data itself and what the data means. Non-technical audiences need the latter. We help participants focus on the needs and objectives of their audience and take a less-is-more approach when delivering information and data. Participants will learn how to read the room, become listener-focused, use stories to convey complex information, and much more. The result is highly-engaged listeners who understand the content so that business gets done.

All Turpin Workshops are highly customized to your organization's and employees' specific goals
and challenges and can be delivered on-site or virtually.

Experience Level

Low to High


Duration: 2+ days
Maximum Enrollment: 8
Instructors: 2
Location: Client site & Virtual Classroom

Degree of Coaching

High: personal coaching occurs both in the classroom and in private video review after every in-class exercise

Intended For

Highly technical individuals who present complex data to non-technical audiences

Technical Presentations for Non-Technical Audiences

Presenting data for maximum impact

Throughout the class, participants apply the principles of The Orderly Conversation® to their own real-life technical presentations. Each presenter’s audience may vary – from small or large in-person groups to remote or hybrid environments.

Successful participants will learn to

  • Take a less-is-more approach by trimming data, simplifying content, and streamlining messages
  • Communicate effectively face-to-face, virtually, and in hybrid situations
  • Frame their presentations so that they are listener-focused
  • Manage nervousness and gain self-awareness
  • Engage listeners in a comfortable, flexible conversation while being clear and concise
  • Use projected, hand-held, or hard copy visuals effectively, whether face-to-face or virtual, seated or standing
  • Use virtual tools, including video, for maximum engagement
  • Use the power of story to simplify and enhance key messages
  • Think on their feet and answer questions with ease
  • Read the audience to know when they are lost or when it’s time to move on
  • Facilitate fruitful interactions with listeners
  • Get the business of the presentation done effectively and efficiently

Attendees receive a copy of The Orderly Conversation: Business Presentations Redefined

“Thank you for all of your help. Organizing presentation content can be overwhelming, but your framework is going to help tremendously. And thanks for being so kind and supportive while constructively critiquing!” Kelsey M., James Hardie

Additional Post-Workshop Skill-Reinforcement Options

In addition to the skill-reinforcement resources included in eCoach, consider these options:

Manager Support Program: Managers play a critical role in helping employees apply what they learn in class to the situations they face outside of it. To help managers support the learning, and when appropriate to do so, we provide guidance for setting expectations prior to the workshop and for providing support after.

Dress Rehearsal Coaching: To help workshop participants succeed, especially when the stakes are high, consider adding post-workshop coaching. These sessions, usually conducted virtually and treated like a dress rehearsal, are an excellent way to prepare for the next big presentation. Individuals always work with one of the instructors from their workshop to ensure continuity and mutual trust. Additional fees apply.

Communication Training Yields Business Results

We believe that business communication training must focus on business results: making work easier, employees more successful, workplaces more cooperative, and goals more attainable.

Getting Business Done and Growing Leadership Capability: Everything we do is designed to help people get business done and grow their capabilities. While a particular workshop may focus on a specific business goal—closing a deal, making a decision, learning something new, or gaining alignment—every workshop is designed to help the participants be more comfortable, effective, and confident communicators. When employees communicate more effectively, leadership capability increases and careers advance. This brings positive results to your team and company.

Private Coaching and Video Review: Capturing learners on video as they work on their real-life content, which is followed by private video playback and coaching, is an essential element of this training. It helps workshop participants understand their natural strengths (and weaknesses). As they grow their self-awareness, they can apply what they learn in class to the variety of situations they face outside of it.

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