Professional Branding

Projecting professionalism to enhance your brand

We’ve all met them… the brilliant new intern or the quirky IT guy that shows up for work looking like they just rolled out of bed. Often, they lack business etiquette during meetings and are inappropriate in certain situations or settings. Regardless of how brilliant an employee may be, perceptions still matter, and how employees dress and conduct themselves in a business setting is essential to creating their professional brand. Employees at all levels of the organization need to be intentional about establishing themselves in a professional light if they want to advance in their careers.

Professional Branding helps kick-start employees’ careers. This workshop helps participants build self-awareness around how others perceive them. Employees learn how to conduct themselves professionally and authentically in any setting. In addition, we outline specific techniques for managing nervousness and building confidence for maximum effectiveness in meetings. This workshop makes a great addition to your employee onboarding or emerging leader programs.

All Turpin Workshops are highly customized to your organization's and employees' specific goals
and challenges and can be delivered on-site or virtually.

Experience Level

executive presence training

Low to Medium


Duration: 1+ day
Maximum Enrollment: 8
Number of Instructors: 2
Location: Client Site & Virtual Classroom

Degree of Coaching

High: personal coaching occurs both in the classroom and in private video review after every in-class exercise

Intended For

High-potential employees unsure of what personal brand means for them

Professional Branding

Projecting professionalism to enhance your brand

Throughout this interactive workshop, participants examine your organization’s brand statement and articulate how they’d like to come across in support of it. Insights, skills, and communication techniques are introduced and practiced to help them be intentional about how they show up for others.

Successful attendees will learn to

  • Assess their own style
  • Build self-awareness around how they are perceived by others
  • Stay true to themselves while also representing your organization’s brand
  • Conduct themselves professionally in face-to-face, virtual, and hybrid situations
  • Build on their own unique personality
  • Introduce themselves to others for maximum impact
  • Manage nervousness and speak with confidence
  • Frame off-the-cuff business conversations
  • Think on their feet and answer questions with ease
  • Use video for maximum engagement

NOTE: Professional Branding focuses on how people are perceived and less on the content of their communication.

executive presence training

Attendees receive a copy of The Orderly Conversation: Business Presentations Redefined


Communication Training Yields Business Results

We believe that business communication training must focus on business results: making work easier, employees more successful, workplaces more cooperative, and goals more attainable.

Getting Business Done and Growing Leadership Capability: Everything we do is designed to help people get business done and grow their capabilities. While a particular workshop may focus on a specific business goal—closing a deal, making a decision, learning something new, or gaining alignment—every workshop is designed to help the participants be more comfortable, effective, and confident communicators. When employees communicate more effectively, leadership capability increases and careers advance. This brings positive results to your team and company.

Private Coaching and Video Review: Capturing learners on video as they work on their real-life content, which is followed by private video playback and coaching, is an essential element of this training. It helps workshop participants understand their natural strengths (and weaknesses). As they grow their self-awareness, they can apply what they learn in class to the variety of situations they face outside of it.

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