Presentation Skills Training

Mastering Product Demos

This workshop, designed for improving product demo presentations, is interactive and realistic. It builds the skills business presenters need in order to effectively demonstrate your company’s products or software.

Experience Level

Low to High


Duration: 2 days
Maximum Enrollment: 8
Number of Instructors: 2
Location: Client Site

Degree of Coaching

High: coaching occurs in the main classroom, private video-review coaching follows every in-class exercise

Intended For

Sales, marketing, or customer support teams who deliver product or software demos

Mastering Product Demos

Presentation skills to showcase your product or software

Throughout the class, participants apply the principles of The Orderly Conversation to their own real-life product demos.

Attendees of this presentation skills training course learn to

  • Frame their demos to provide context and a reason for others to watch and learn
  • Use demos to showcase the product or software while addressing customer needs and objections in real-time
  • Manage the complexities of hybrid presentations
  • Engage customers in a comfortable, flexible conversation
  • Be clear and concise
  • Manage nervousness and gain self-awareness
  • Listen well
  • Remain nimble and think on their feet
  • Weave customer stories into the conversation when appropriate
  • Use other visuals effectively whether seated or standing, projected, hand-held, or hard copy (even when using a canned deck)
  • Get the business of the presentation done effectively and efficiently

“I did not have high expectations for this class, but it has been one of the best classes I have had. I learned more in 16 hours than from an entire semester of speech class in college.” Patrick B., Account Engineer, Affiliated FM

Additional Post-Workshop Skill-Reinforcement Options

In addition to the skill-reinforcement resources included in eCoach, consider these options:

Manager Support Program: Managers play a critical role in helping employees apply what they learn in class to the situations they face outside of it. To help managers support the learning, and when appropriate to do so, we provide guidance for setting expectations prior to the workshop and providing support after.

Virtual Presentation Skills Training: The skills required to present virtually are an extension of the skills required in face-to-face situations. If your presenters present virtually, consider adding a virtual post-workshop session to help them be more successful in the online environment.

Dress Rehearsal Coaching: To help workshop participants succeed, especially when the stakes are high, consider adding post-workshop coaching. This hour-long one-on-one follow-up takes place virtually and may be conducted any time after the workshop. Individuals always work with one of the instructors from their workshop to ensure continuity and mutual trust.

Communication Training Yields Business Results

We believe that business communication training must focus on business results: making work easier, employees more successful, workplaces more cooperative, and goals more attainable.

Getting Business Done and Growing Leadership Capability: Everything we do is designed to help people get business done and grow their capabilities. While a particular workshop may focus on a specific business goal—closing a deal, making a decision, learning something new, or gaining alignment—every workshop is designed to help the participants be more comfortable, effective, and confident communicators. When employees communicate more effectively, leadership capability increases, and careers advance. This brings positive results to your team and company.

Private Coaching and Video Review: Capturing learners on video as they work on their real-life content, which is followed by private video playback and coaching, is an essential element to this training. It helps workshop participants understand their natural strengths (and weaknesses). As they grow their self-awareness, they can apply what they learn in class to the variety of situations they face outside of it.

Get the Conversation Started

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Workshop Tailoring

During the tailoring process, Turpin modifies the workshop to meet the specific needs of the business and each individual attending the training.

Blended Learning

We believe in a blended learning approach. eCoach is how we do it.

Online Pre-work

Participants complete an online needs assessment.

Skill Reinforcement

After the workshop, participants have access to a host of job aids and tools to help them apply what they learn to situations they face outside the training room.

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