New Year, New Virtual You
Professional Branding in Today’s World
Date: January 6, 2027
About this Event
As we head into the new year, now’s a good time to improve how you show up virtually and be the person others want to work with.
Here’s the reality: every time you join a virtual meeting, people form an opinion of you. This is true whether you’re leading the meeting or quietly attending someone else’s.
Those perceptions add up. They contribute to who gets invited to the next project, whose ideas get heard, and who gets considered for the next opportunity. And in a hybrid work environment, the people who aren’t in the room are often the easiest to overlook.
The good news? Building a strong professional brand is easier than people think.
In this webinar, we’ll show you how to be intentional with your
- Technical Setup: look and sound like a professional
- Virtual Presence: connect with people through effective camera usage and genuine enthusiasm
- Thoughtful Interactions: lean into small talk and say more with fewer words
You’ll leave with practical tools you can use in your very next meeting.
Don’t leave your reputation to chance. Show up with intention.
Who Should Attend
This webinar is helpful for business professionals at all levels, from individual contributors to managers, who want to build a stronger professional brand in today’s virtual and hybrid work environment.
Looking for a webinar or onsite presentation tailored for your team and organization’s culture? Contact us today.
Key Learning Objectives
By attending this webinar, you’ll learn insights to
- Define your professional brand and take intentional steps to build it
- Look polished on screen
- Connect with others through the camera
- Stay visible and engaged, whether you’re leading a meeting or attending someone else’s
- Make small talk with ease and get to your point clearly and concisely
Speaker Bios
Dale Ludwig and Greg Owen-Boger are both Certified Partners of the Bates organization and hold the Bates ExPI™ (Executive Presence Index) Coaching Certification. They are the co-authors of The Orderly Conversation: Business Presentations Redefined, a book that challenges conventional thinking about what it means to present and facilitate in today’s business environment. Their second book, Effective SMEs: A Trainer’s Guide for Helping Subject Matter Experts Facilitate Learning, was published in 2017 by ATD Press.
Dale Ludwig is the President and Founder of Turpin Communication. Since 1992, he and his partners have developed methodologies that challenge much of the conventional wisdom in the field of communication skill development. Dale has a Ph.D. in Communication from the University of Illinois at Urbana-Champaign. He is a frequent blogger and is also the author of the white paper “Getting Past 101.”
Greg Owen-Boger is the EVP of Learning and Business Development at Turpin Communication. Schooled in management and the performing arts, Greg brings a diverse and entrepreneurial set of skills to the organization. He joined Turpin in 1995 and now serves as a communication trainer and executive coach for Turpin’s largest clients. Greg is a popular speaker and blogger and makes frequent guest appearances at conferences and a variety of external blogs and podcasts.
