Trainers: Establish Context and a Reason to Participate

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In this video, produced by the Association for Talent Development (ATD), Greg Owen-Boger, Turpin’s VP, discusses why providing context and reason to participate is important.

Have you ever been sitting in a meeting, a presentation, or a training session and wondered what am I doing here? What are we trying to accomplish? Of course you have, and it happens all the time. And the reason for it is because the leader of that communication event just didn’t take the time to set the context for you.

So my colleagues and I always recommend stating what may seem painfully obvious to you. Here’s an example: Hey, thanks for coming out to the meeting today. We’re going to be going over the budgeting process so that when it comes to planning for next fiscal year, you’ll understand why the leadership needs so much detailed information so early.

So as you can see, it only takes a quick moment to provide that context and reason to participate. And trust me on this, it’s time really well spent.

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