Three Must-Haves For Running Fruitful Business Meetings

Running Fruitful Business Meetings: 3 Important Elements

Whenever you’re delivering a presentation or running a meeting, one of your primary responsibilities is to facilitate the discussion that takes place during it. After all, if your meetings or presentations were simply about the delivery of information without discussion of it, an email will do the job.

As we all know, sometimes that doesn’t happen, which is why the message on this coffee mug resonates with everyone.

Coffee Mug with text lamenting inefficient and time-wasting meetings.

(mug available on Etsy)

To avoid the “should have been an email” meeting, it’s your responsibility to make the conversation that takes place as fruitful as possible, relevant to all participants, and efficient. Let’s look at each of these responsibilities separately.

First, a fruitful conversation accomplishes what it sets out to accomplish. Through the back and forth of the interaction, a problem may be solved, a project might move forward, or maybe important feedback is gathered and prioritized. Whatever the goal may be, you need the group’s help to achieve it. They need to be willing, focused, and engaged enough to participate.

That means that the conversation itself must feel relevant to the people involved. When it does, participating in the conversation will feel like a necessary and important part of their jobs. Without this sense of relevance, participants will wonder why they need to be there and disengage.

Finally, without efficiency, participants will feel that their time is being wasted. When this happens, frustration increases, willingness declines, and the work that needs to be done suffers.

A fruitful meeting, then, requires engaged participants, and engaged participants need a sense of relevance and efficiency. Achieving that requires three things.

  1. Framing the interaction for the group’s benefit
  2. Encouraging the people in the group to participate
  3. Controlling the conversation to keep it on track

Let’s look at each.

1. Frame the interaction

Effective meetings and the presentations they involve need to be framed. The frame is communicated at the beginning of the presentation or meeting and is designed to promise relevance and efficiency. It brings people into the conversation. A strong frame does four things.

  1. It establishes context, answering the question, “Why are we here?”
  2. It sets a clear goal. “What are we trying to accomplish?”
  3. It communicates a sense of direction and structure. “What are we going to be talking about, and in what order?”
  4. It provides a reason to participate in the conversation. “What’s in it for me? How will I benefit when the goal is accomplished? How will the business benefit?”

Building a frame that answers these questions brings order to the conversation while placing it squarely within the context of the participant. Once the frame is laid out, everything that follows should fit within it.

Download a free framing strategy worksheet to get your next meeting started.

2. Encourage participation 

Once your meeting gets started, it’s your job to make the group feel comfortable participating in it. That means that the people you’re meeting with should

  • Believe the conversation taking place is for them
  • Feel free to interrupt at any time
  • Feel their input is welcome

Reaching these goals can be a challenge because it requires (1) giving power over to the individuals in the group and (2) trusting that the conversation that takes place between you will help you achieve the goal you’ve set out to achieve.

The skills required

  • Listening patiently and taking the time to understand what was said
  • Being interested in different perspectives
  • Trying not to interrupt
  • Pausing so that everyone, including yourself, can think

Sometimes encouraging the conversation can be frustrating because you feel it’s going on too long or that people are being stubborn. Do your best to put those feelings in check and trust the process to take you where you need to go.

3. Control the conversation

While it’s important to create an environment in which everyone feels comfortable participating in the conversation, it’s equally important to control the discussion so that it doesn’t wander off track or become hard to follow. Exercising the right amount of control over the conversation will make people feel

  • Their time is being well spent
  • They are able to follow the twists and turns of the conversation without losing sight of the goal of the discussion
  • They can trust you to facilitate the conversation for their benefit

When it comes to controlling interactions effectively, the frame laid out at the beginning of your meeting is your ally. Use the frame to keep the conversation focused only on those issues that are part of it. This includes questions about the information covered in each agenda point, of course, but also comments that relate to the meeting’s current situation, your goal, and the benefits for the group.

You can also use the frame to connect dots between what is being said and what has already been said. An example of this would be, “Toni’s comment is about what we discussed on the previous agenda point.” Another more complicated example, “So, Robert, what you’re saying is that the new onboarding procedure looks more complex than the old one. So, you’re wondering what I meant when I said it was going to make our lives easier.”

Both of these examples place the comments made within the frame, making it easier for everyone to follow the conversation.

The skills required

  • Being concise
  • Keeping the goals (and limits) of the conversation top of mind
  • Placing comments and questions in the context of the meeting
  • Delaying discussion about topics that fall outside the frame
  • Keeping things moving without rushing

When facilitating your meetings, keep in mind that while a topic may be of interest to you, it may not be relevant to the conversation you’re having. Shortening those discussions will be counterintuitive, so always seek to balance the needs of the group and the goal of the meeting.

Remember to check our resource page for regular educational posts on topics like this and more.

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