Webinars that Work

Demonstrating thought leadership in the virtual world 

This series of two-hour virtual training sessions is a mastery-level workshop. It is designed to prepare participants to deliver webinars that demonstrate thought leadership and grow their business.

Learning Objectives

Participants work with their own real-life content and slides. Like all Turpin sessions, this one is interactive and provides experiential learning opportunities for all participants. This workshop, usually spread over 5 sessions, is highly tailored for each client and the virtual platform that they use. Throughout the sessions, participants learn to

  • Demonstrate thought leadership
  • Be appropriately energetic and persuasive without a heavy-handed sales approach
  • Quickly grasp who is attending and modify their presentations on the fly in order to meet the needs of each specific group
  • Create (or modify existing) visual aids to support key messages
  • Manage nervousness and gain self-awareness
  • Engage attendees in a comfortable, flexible conversation while being clear and concise
  • Use visuals effectively
  • Think on their feet and facilitate fruitful interactions with attendees
  • Use webinar tools and technology judiciously, including video, for maximum engagement
  • Lean on a host (also referred to as a producer or moderator) to manage technology on the back end

Getting Business Done & Growing Leadership Capability
Everything we do is designed to help people get business done and grow their capabilities. While a particular workshop may focus on a specific business goal—closing a deal, making a decision, learning something new, or gaining alignment—every workshop is designed to help the participants be more comfortable, effective, and confident communicators. When employees communicate more effectively, leadership capability increases, and careers advance. This brings positive results for your team and company.

Skill Reinforcement
Participants receive reusable job aids and reference materials to help them apply what they learn in class to the situations they face outside of it.

During the tailoring process, Turpin modifies the workshop to meet the specific needs of your business and each individual attending the training.

NOTE: We assume that slides and other materials have already been created. If this is not the case, slide and message development can be included in the class through the tailoring process.

Intended For
Attendees should have a moderate level of presentation experience and may or may not have virtual experience. Not everyone needs to be at the same level.

Workshop Details
Webinars that Work - Demonstrating thought leadership in the virtual world

Recommended Experience Level


Duration: 5 two-hour sessions

Maximum Enrollment: 6

Number of Instructors: 1 (plus a webinar host)

Degree of Coaching
Low. Coaching takes place during group exercises only.

Online Pre-work
Participants complete an online needs assessment and submit the presentation they’ll work on during the workshop.

Skill Reinforcement
In-class materials.

For More Information