The Orderly Conversation | Business Presentations RedefinedSarah Stocker2021-09-28T02:42:19+00:00
The Orderly Conversation Business Presentations Redefined
The work we do with presenters, facilitators, and trainers always begins with a clear definition of the process they are setting out to improve. Here’s how we define a business presentation.
Noun: Fundamental form of business communication that takes place between people using spoken words and visual support in a face-to-face or virtual environment. The purpose of such a conversation is to share information, ideas, and recommendations to reach a business goal—mutual understanding or agreement, for example. Such conversations are led by one person or a team of people whose purpose is to achieve the goal while keeping the interaction efficient and relevant to all, i.e., orderly.
speeches, TED talks, performances
What does this redefinition mean in practice?
Instead of defining success as a “perfect presentation” or “wowing the audience”
Define success as a fruitful, efficient interaction that gets the work of the presentation done.
Instead of preparing by scripting, memorizing, and rehearsing
Prepare by anticipating the conversation you want to have. After gathering the information you’re going to present, frame it for context, clarity, and relevance for listeners.
Instead of creating slides by following the rules of good design
Create slides that will be useful to you and your listeners.
Instead of delivering your presentation as a performance
Initiate and manage a genuine conversation.
Instead of treating your slides as a second channel of communication, assuming “they can read”
Bring slides into the conversation. Talk about what they are, what they mean. Tell listeners where they should look and what they should see.
Instead of treating questions and comments from listeners as interruptions to be controlled
Welcome questions and comments and use them to advance and focus the conversation.