Soft Skill Development

By focusing on communication skill development, we help people develop the soft skills they need to succeed in their careers.

While there is no definitive list of soft skills, one’s ability to communicate well in a variety of situations underlies virtually all of what are considered the most essential soft skills. Interpersonal communication, for example, leadership, critical thinking, creativity, and emotional intelligence, all require the ability to communicate clearly and efficiently. The ability to work on a team and solve problems also requires solid communication.

Many of the skills often labeled as soft skills aren’t really “skills” at all. They are complex processes requiring a number of individual skills. Problem-solving, leadership, critical thinking, and demonstrating emotional intelligence all fall into this category.

For this reason, many of these skills are thought to be innate, part of an individual’s fundamental makeup, and therefore unchangeable. But referring to someone as a “born leader” or a “natural team player” discounts the effort that went into becoming that way.

At Turpin Communication, we focus on the underlying, transferable communication skills that contribute to these and other getting-business-done processes.

We do that by providing the training, coaching, and support people need to develop their soft skills and grow their careers. To do this, we focus on three steps of the skill development process.


At this step, we help people focus on what makes a particular type of communication succeed. What makes a presentation persuasive, or a team meeting effective? What are the skills required of them to get this piece of business done?



Based on what is observable (through feedback, video coaching, or a 360 assessment), how successful is the individual’s use of the skills required? Is there a difference between what is intended by one person and observed by others?



What changes in approach or habit are most fundamental to an individual’s improvement? What do they need to do to think, to adapt, to stay engaged during their interactions, to manage emotions, to demonstrate empathy? Finally, what does that adaptation feel like to each individual? With that insight, soft skill development can be sustained over time.

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