Mastering Product Demos

Presentation skills to showcase your product or software

This comprehensive workshop is interactive and realistic. It builds the skills business presenters need in order to effectively demonstrate your company’s products or software.

Learning Objectives

Throughout the class, participants work on their own real-life demo presentations. Taught by two instructors, this workshop uses video-recorded exercises and private instructor-led video review to help participants grow their self-awareness and develop the presentation skills they need to succeed. Workshop participants learn to

  • Frame their demos to provide context and a reason to listen
  • Use demos to showcase the product or software while addressing customer needs and objections in real-time
  • Engage customers in a comfortable, flexible conversation
  • Be clear and concise
  • Listen well
  • Remain nimble and think on their feet
  • Use other visuals effectively whether seated or standing, projected, hand-held or hardcopy (even when using a canned deck)
  • Get the business of the presentation done effectively and efficiently

Getting Business Done & Growing Leadership Capability
Everything we do is designed to help people get business done and grow their capabilities. While a particular workshop may focus on a specific business goal—closing a deal, making a decision, learning something new, or gaining alignment—every workshop is designed to help the participants be more comfortable, effective, and confident communicators. When employees communicate more effectively, leadership capability increases, and careers advance. This brings positive results for your team and company.

Blended Learning
Mastering Product Demos includes pre-work and access to eCoach. Participants receive reusable job aids, reference materials, and their own in-class videos to help reinforce what they learn in class. Attendees also receive a copy of The Orderly Conversation: Business Presentations Redefined.

Private Coaching and Video Review
Capturing learners on video as they work on their real-life content, which is followed by private video playback and coaching, is an essential element to this training. It helps workshop participants understand their natural strengths (and weaknesses) and grow their self-awareness so that they can apply what they learn in class to the variety of situations they face outside of it.

Post Workshop Coaching
To help workshop participants succeed, especially when the stakes are high, consider adding post workshop coaching. This hour-long one-on-one follow-up takes place virtually and may be conducted any time after the workshop. Individuals always work with one of the instructors from their workshop to ensure continuity and mutual trust.

During the tailoring process, Turpin modifies the workshop to meet the specific needs of the business and each individual attending the training.

Intended For
Attendees should have some presentation experience, but not everyone needs to be at the same level. Often a wide range of skills and experience provides the richest learning experience.

Mastering Product Demos - Presentation skills to showcase your product or software

Recommended Experience Level


Duration: 2 days

Maximum Enrollment: 8

Number of Instructors: 2

Degree of Coaching
High. Coaching occurs in the main classroom, and one-on-one coaching follows every in-class exercise.

Online Pre-work
Participants complete an online needs assessment.

Skill Reinforcement
Provided through eCoach.

Optional post-workshop coaching is available.

For More Information