|
{return to
articles main page}
Presentation Skills - a Training Q&A
By Dale Ludwig, President of Turpin Communication
©Sept. 2005
1. Who should consider participating in a Presentation Skills
workshop?
Turpin Communication workshops are for anyone who delivers presentations
or facilitates discussions. Both new and experienced presenters benefit from
our training. The majority of time in each workshop (at least 75%) is spent
coaching individuals as they work on the real-life presentations. Our goal
is to take everyone to the next level of effectiveness, regardless of their
starting point.
2. What are some common misunderstandings/misconceptions about
presentations?
The most common misconception people have is that presentations and
speeches are the same things. People will say that they’re going to deliver
a presentation. But when we start to work with them, it’s clear that what
they’re really doing is preparing to make a speech. While speeches are
formal and scripted, presentations are interactive and well-planned. They
require very different preparation processes.
The first thing you want to do is establish a comfortable connection with
your audience. You want to establish yourself as someone who is confident,
open, responsive and flexible. That’s very difficult if you’ve burdened
yourself with a scripted speech that you’ve memorized or plan to read.
People tend to forget about the spontaneous, interactive nature of
presentations during the preparation phase.
3. How can presenters engage their audiences?
I think this question is really asking, “How can I make my audience
care?” Or maybe even, “How can I avoid being thunderously boring?”
While your presentation’s structure and slides are important, the
fundamental requirement for an engaged audience is this: you must initiate a
conversation with them. That means you have to look at them. And really see
them. You have to treat them as individuals and speak to/with them, not at
them. Your audience will be engaged when you establish a personal connection
with them.
4. Do I always have to use PowerPoint?
No. Visual aids are there to support you and your message. If you and
your audience don’t need the help visuals provide, you don’t need to use
them. Sometimes all you need is a single page handout highlighting your
agenda and the discussion points you’d like to address with your audience.
5. What are some common development mistakes with PowerPoint?
A lot of presenters treat their slides as if they are the presentation.
They’re not.
Your presentation comes from you. The slides are just there to help you
out. Placing too much emphasis on PowerPoint leads to slides that are
overloaded and cumbersome. A good slide is easy to see, easy to understand
and takes its place easily within the structure of the presentation.
6. What are some common delivery mistakes with PowerPoint?
Presenters assume that they should never look at their slides. Or if
they do look at them, they assume that the best way to do it is to look at
the laptop monitor. These two “rules” are a response to a very real
problem—the fact that a lot of presenters spend too much time reading what’s
on the screen—but they aren’t the right solution.
Think about what you want your audience to do when a new slide comes up.
First, you want them to understand what they’re seeing. They need to read
the heading, the bullet points, and, if there’s a graphic, they need to
understand what it represents.
Second, you want them to listen to what you have to say about the slide.
The best way to control this process is to control your focus. When you want
the audience to look at the slide, you should go to it and look at it
yourself. When you want the audience to look at you, turn away from the
slide and look at them. When you don’t want any slide to be visible at all,
press the letter B on your laptop. The screen will go to black. When you
want the slide to come back, just hit B again. This is an excellent way to
control listener focus.
7. How can a person become a dynamic presenter?
We always tell the people in our workshops that we want them to be
themselves, only better. Start with a solid, personal connection to your
audience. Get the conversation going. Next, adapt to the size of the group
through increased volume, longer pauses, purposeful movement or bigger
gestures. Once you’re feeling comfortable and in control, your natural
enthusiasm will come across.
8. Any tips for handling the Q&A session?
The two most common problems presenters have with Q&A are appearing
impatient and answers that are too long. To solve the first problem, be sure
to look at each questioner as long as he or she is speaking. Don’t start to
respond until the questioner is finished. For the second, always deliver the
short answer first. A lot of times you won’t need to say any more.
About the author
Dale Ludwig is a Presentation & Facilitation Skills Trainer and President of
Turpin Communication which is based in Chicago. For more information visit
www.turpincommunication.com
|