The Orderly Conversation is a groundbreaking book for business presenters who need to get business done.
The Orderly Conversation: Business Presentations Redefined, by Dale Ludwig and Greg Owen-Boger, is a book that promises to change the way business presenters think about the everyday presentations they deliver. The authors, communication experts with Turpin Communication (Chicago), offer a revolutionary approach that turns the old “Public Speaking 101” model on its head.
“The 101 model has been causing trouble for business people for years,” said Ludwig. He should know. He taught Public Speaking courses at the University of Illinois early in his career and has been working with business presenters since 1989.
“Traditional methods focus on ‘speechmaking.’ Speeches are a type of performance, something that can be rehearsed and perfected. Business presenters need something fundamentally different because delivering a speech will not help them close a complex deal, reach alignment with a team, or gather feedback on a broken process.”
What business presenters need, say the authors, is a new way to think about how they prepare for and deliver what they call “Orderly Conversations.” Developed through years as presentation trainers, this change in approach dramatically improves and empowers their clients’ communication skills.
“Most presenters knew they weren’t delivering formal speeches, but the assumptions they were making and strategies they used didn’t reflect that,” says Owen-Boger. “Thinking of presentations as conversations changes everything: from preparation and delivery, through managing interactions, to how you judge your success when it’s all over.”
Published July 15 of this year, The Orderly Conversation has already begun gaining momentum. “Spread the word, gentlemen. If I had my way, your text would be required reading in every business school in the land,” wrote Robert Lane, Director, Aspire Communications.
Granville Circle Press calls their latest offering “eminently practical; real-world advice for the real world of business.” The Orderly Conversation is available now at www.theorderlyconversation.com, amazon.com and other online book retailers.
ABOUT GRANVILLE CIRCLE PRESS
Granville Circle Press (Minneapolis) publishes works in the communication arts, including “Living Proof: Telling Your Story to Make a Difference,” selected by Kirkus Reviews “Best of 2012.” firstname.lastname@example.org [website link] The Orderly Conversation, ISBN 978-0-9838703-2-6 $21.95
ABOUT TURPIN COMMUNICATION
Turpin Communication (Chicago) was founded in 1992 to provide the best presentation and facilitation skills training available anywhere. Since then it has helped business presenters in a broad range of industries and organizations focus on the skills and techniques that help them succeed. Authors Dale Ludwig and Greg Owen-Boger are available for media interviews, keynote addresses, and to speak at conferences and corporate meetings. http://theorderlyconversation.com/wordpress/speaking/